SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner

attention and attract prospective and existing customers to your business.

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Google has a particular set of tools you can use to optimize your site for SEO, including the Google Webmaster Guidelines, Google Search Console, and Google Structured Data. Google Search Engine Optimization is all about fixing broken signals, rewriting your content so that the Google bots can crawl it and load it with relevant metadata for better user experiences, and researching your content and giving it more keywords to target to make it more relevant to your users and make it more clickable. Not to be confused with content marketing, which involves creating marketing content specifically around keywords. Content Marketing, on the other hand, includes the content you create, publishing it, and then directing your users to it. It involves using Google Search to get traffic to your page and then ranking it for relevant searches using a set of fun and colorful ranking signals. If you aren’t already familiar with how to write content effectively in within the confines of the Google algorithm, then you may be asking, “What’s different about SEO? I’ve heard about content marketing before, but what is SEO?” SEO includes keyword suggestions, as well as using images and videos to attract users to your pages. An SEO audit also provides you with a rundown on the sites you are considering writing for. It gives you specific answers as to what’s working, what’s not working, what areas you can optimize, and what areas you should avoid. You’ll then be better positioned to formulate strategies and tactics that truly work. In short, SEO is all about creating quality and relevant content that Google can crawl and load into its own algorithms for constructing its own algorithms. It can wield these tools to your advantage by adding keywords to your content. The process of adding keywords to your content is simple and non-intrusive: 1.) First thing in the morning, head to the Google search results. 2.) Select the “Editorial” tab, and then select your default city. Set the “site:” field to local — this will only apply to the featured snippet shown in the search results, showing you results that are specific to your location. For example, if your search is for Japanese sweets, Duval, FL, you would set this as the site field and type local in the URL. 3.) Next, head over to the SEO Tools section. 4.) Select site: local, type your site URL in the box that appears, click on “Add Keyword,” and add a keyword that best describes what you’re trying to say by adding its synonyms.

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With the ongoing digitization and digitization of businesses, it is imperative to add a few more tricks and devious methods to improve the site’s SEO relevance heading into 2021. This week, we are going to explore a few of the most feared and nefarious things a website owner can do in the development of the website's SEO. Let’s take a closer look at these strategies. There is no denying that Google and other search engines have been gradually introducing more advanced crawls that are capable of finding more fine-tuned optimization for your site. However, if your website isn’t driven by purpose, it will not impress Google nor its users. Although search engines understand the users’ search criteria and preferences as well as the content of your site, they are not necessarily experts. Therefore, they fall short of the mark in some areas. That is why general website owners, such as website owners and developers, need to do a little something extra to improve their site’s SEO today. The Wikipedia definition of SEO is: SEO is a process of applying human algorithms to improve the quality and relevance of web search results. The first step any website owner can take toward optimizing their site’s SEO is by utilizing the text optimization tool provided by Google. You can utilize the edit tool in Google to apply five types of basic text-editing to your site. These are: Correcting typos will make the site appear more logical and legitimate. Not applying these basic strategies will lose out on many targeted searches. Google uses the content of your pages within your site to attribute your site’s ranking. That is to say, according to Google’s metrics, this page’s content is the most relevant and informative part of your site. By specifically including the most crucial and useful content within the site, Google knows you have covered all the bases in terms of SEO, as well as that your page is written in a reliable and entertaining manner. That in turn improves your page’s searchability and elevated your site to the top of the search results page. Also known as backlinks, website links are the best form of classified content for Google, serving as a ranking signal to two to four relevant search engines, such as Google and others. Since website links point out these engines’ best content, having several of them on your site can significantly enhance its rankings in search results. As such, it is essential for website owners to ensuring that their site has ample amounts of website links in order to classify it as relevant and well-constructed.

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SEO just means how to get more exposure for your business. If your goal is to be seen, then achieving better visibility for your business is the first goal to strive for. You can mostly achieve this through essential.io’s SEO tools, like Ahrefs and Trustpilot. They take the guesswork out of optimizing your website for optimized SEO. We do not beat around the bush — site speed is essential for any type of website put out on the internet. Many websites today are slow and perform poorly. If you experience slow or outdated site performance within the first five seconds of loading, do a Google crawl to check to see if your site is serving content properly or if Google’s algorithms have negatively impacted your website. Poor inventory is an extra extra you would need to address as many websites today do not publish just the web content directly. They export a bunch of different files you need to monitor. Understanding how to measure inventory is crucial for any website including essential.io. Google Analytics fires off a notification when you export all of your pages that automatically sucks up all of your information by default. Google only gives rankings to certain departments of your website, like the about page or the contact page. Fortunately for us, we can quickly and easily optimize these pages to get them in the best position possible for search engines to surface more relevant information about your business. We can use Ahrefs’ Optimize Pages and OptimizeSchema.io’s Schema Designer to do this in our favour. Without any additional tools, all you’d have to do is create clean URLs for any pages you want to expose on the internet. These clean URLs include the About, Contact, or Contact Page URLs, as well as any graphics or any other page with less than three hours of data live stored in Google Analytics. To get your about page focused and optimised for more impressions, you can consider using Ahrefs’ Page Speed Hub to see how your site stacks up against the rest of the internet. It is a comprehensive tool that dumps loads of site performance data, and gives a lot of useful insight into how things might be trending. Take advantage of it by running some speed tests, and see where the difference is most apparent within the first seconds of loading, including whether it is reading from disk or using the external hosting. With every aspect of your website under your control, you’ve dealt with better marketing, created more involve customer relationships, and established your online presence.